Bakcell Lottery
Influencer Campaign
Influencer marketing support for Bakcell's AI-based prize lottery — partnering with selected Azerbaijani creators to carry the campaign message to a wider social-media audience.
Project Overview
Bakcell — one of Azerbaijan's leading mobile operators — ran an AI-based prize lottery rewarding subscribers with over 100 prizes, including an iPhone 17 every day, a Zeekr 001 every week, and a Porsche Cayenne as the grand prize. Subscribers earned entries automatically through everyday use: every 1 AZN spent from their balance counted as one chance to win.
To extend the campaign's reach on social media, ADZONE 360 provided influencer marketing support — building collaborations with selected creators and distributing content aligned to the campaign's core communication line, so the prize message reached a broader, highly engaged audience.
Influencer Marketing Support
Across the three-month lottery period, ADZONE 360 ran an always-on creator programme with a roster of 15+ Azerbaijani influencers, distributing across both Instagram and TikTok. We matched creators to Bakcell's subscriber base, developed and approved content scenarios before each shoot, and assigned every creator a unique tracking code so campaign performance could be monitored throughout. Each creator produced a content package — an Instagram post, a story and a TikTok post — carrying the lottery's "every manat is a chance" message in their own voice, including on-location content from the prize activation zone featuring the weekly cars. The approach follows the tiered, results-focused model we set out in our guide to influencer marketing in Azerbaijan.
Scope of Work
ADZONE 360 delivered creator selection and partnership management, scenario development and a client-approval workflow, per-creator content packages (Instagram post, story and TikTok post), unique-code performance tracking, and a three-month content plan running across the full October–December 2025 lottery period.
Creators
The campaign ran with a roster of 15+ Azerbaijani creators spanning lifestyle, beauty, tech and entertainment, across Instagram and TikTok.
Project Details
Key Highlights
Creator Partnerships
Collaborations with selected Azerbaijani creators, matched to the campaign's audience and communication line.
Message Amplification
Influencer content extended the lottery's reach across social media, beyond Bakcell's owned channels.
Campaign Alignment
Every content piece produced in line with the campaign's core communication line and prize narrative.
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